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Welcome to birmingham.gov.uk



Family Friendly

Quality Creative Experiences for the Whole Family

Family Friendly Kitemark

Wherever you see the Family Friendly robot logo you can be sure that there is a welcome for young people and families.

The Family Friendly kitemarking scheme was developed as part of the first phase of the Creative Future strategy. It was introduced in response to the perceived need to improve access to and the quality of arts provision for young people and families across the city. The programme aims to enhance and recognise the commitment made by arts organisations to providing the best, most ‘family friendly’ service possible.

Before qualifying for the kitemark, participating arts organisations are required to undertake a comprehensive self-auditing process which examines all areas of provision from venue facilities and programming, to marketing and the meaningful involvement of young people in the governance of their organisation.

On-going monitoring and support for arts organisations helps to ensure that the kitemark remains relevant and meaningful.

To date 21 organisations have achieved the kitemark with a further nine currently working towards it. All participating organisations have been given the opportunity to feedback on their experience and learn from others, as well as accessing training around issues such as engaging with and consulting young people and families and effective implementation of the Arts Award qualification.