Welcome to birmingham.gov.uk

Due to essential maintenance, some of our forms may be unavailable on Saturday between 8.00am and 6.00pm. We apologise for any inconvenience.

Welcome to birmingham.gov.uk

Corporate Marketing

Marketing involves bringing together a number of activities into a mix to target specific audiences. It may involve some of all of the things listed. Where we do not deliver specific services, we may support through commissioning - for instance specific customer or market research and specialist services required to produce campaigns (eg. filming, or where capacity does not allow the in-house team to fully deliver).

The process involves:

  • Taking the brief
  • Gathering or undertaking research
  • Thinking and analysis
  • Strategy and planning
  • Creative brainstorming, ideas and art direction, messages
  • Implementation:
    • Writing copy
    • Producing visuals
    • Campaign planning and buying
    • Delivery
    • Campaign management
    • Evaluation
    • Feedback to client

Marketing can be strategic - involving all aspects of a business either council or directorate service - or tactical such as launching a product, service or initiative and may only involve a specific group of service users or residents
Marketing works best with a long lead time and sufficient time for a

campaign to work
We normally plan 12 months ahead or at a minimum of 6 months. This is because:
we work from a forward plan agreed by CMT/EMT
Shorter timeframes may be accommodated on the basis of priority and capacity within the marketing team

What we need from you:

  • Clear brief on product, service, initiative
  • Budget
  • Aims and objectives
  • Targets
  • Priority - strategic or statutory
    • New, existing, business as usual

We will give you an early indication of timeframe and allocate a marketing officer to develop and manage the plan or commission where necessary.


Back to main Corporate Communications page